Ford's new EV crossover might be really good, but the Mustang branding is tough to swallow.
People don’t like Ford’s new electric crossover wearing a Mustang badge. That’s an unofficial survey of course but our time spent talking with colleagues and more than a few Mustang fans clearly reveals far more criticism than praise for this marketing decision. Some folks really don’t like it, with automotive writer and devoted Mustang enthusiast Jimmy Dinsmore being so moved as to start a petition for changing the crossover’s name.
Ford has listened to its Mustang enthusiasts in the past. Will the company listen now? If you want to toss your hat into the ring, you can sign Dinsmore's petition right here.
https://www.change.org/p/ford-motor-com ... e_petition
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